Girl tech

So they finally figured out that the middle section of the adoption curve is where the money's at. It's scary when marketers become self-aware. I fear now that once something lives through the early adopter phase, it will automatically become pink. If women like something, we'll like it even it isn't pink.

Apparently if it's a gadget, women gotta have it, according to a survey done by Oxygen Media, an American cable network owned and operated by women. The Women's Watch: Girls Gone Wired survey released in August indicates that 77 per cent of women fancy a new plasma TV over a diamond solitaire necklace, 78 per cent would rather have a sleek new cell phone than shoes, and 86 per cent would prefer a new digital video camera over designer footwear.

...simply tailoring gadgets to a female audience is not enough. Until the content women are interested in is available, women tend not to use technology for technology's sake. Although the VCR, the internet or iPods may have started off with very male-oriented content, once female-oriented content was available, women flocked to those devices and have become the power users.

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